Goals are broad-based statements about what the program is expected to do. The goal of the wellness program is to enhance the health of the individual and the organization. Goals like mission statements provide direction in a program.

Objectives are specific and provide a means of measurement of the program to determine effectiveness. There are two types of objectives, process and outcome. Process objectives state the activities that need to occur to achieve a desired outcome.

Examples of process objectives are:

• Number of participants screened



• Number of participants in and completing health improvement programs



• Satisfaction of program participants



• Number of participants who were medically referred and saw their physician



• Number of promotional activities



• Number of participants seen in follow-up

Example of outcome objectives are:

• Number of participants who improved fitness level



• Number of participants who lowered cholesterol level



• Number of participants who lost weight, body fat



• Number of participants who quit smoking



• Number of participants with high blood pressure who lowered their blood pressure



• Number of participants whose initial level of alcohol consumption put them at-risk who are no longer at-risk



• Number of participants with risk factors who saw their physician and are being treated for high blood pressure or cholesterol years later