What Is A Comprehensive Wellness Program?
A comprehensive wellness program involves all employees, deals with all major health risks, offers choices, and targets both the employees and the worksite environment; provides periodic evaluation of its results. A comprehensive program emphasizes follow-up and offers support for the employee as long as he/she is employed. Studies have shown this approach to be highly successful. Key components are planning, implementation, and evaluation.
Planning involves performing a needs assessment, appointing a wellness committee, selecting providers, setting goals/objectives, marketing/promoting the program, and establishing procedures to ensure confidentiality.
Implementation consists of five major tasks:
All of these tasks will be explained in this manual.
Evaluation involves monitoring your program to find out if it is working and to help you refine it. Measuring success shows what you have achieved, helps justify costs, and provides information for management to support continued programming.
Needs Assessment
An initial health screening can include a survey of employees' interests as part of the assessment. Successful wellness programs are designed to meet the needs and interests of the employees. The information you need to get from a survey depends on the scope of your program. A sample survey can be obtained in the HOPE Publications Web site. If you plan to adapt this sample survey or develop your own survey, keep the following hints in mind:
When considering who should get the survey, a simple rule is if you have under 500 employees, everyone should receive one. The public relations benefit of everyone receiving a survey can be significant. Over 500 employees, a sample of the work population will suffice. A sample saves on costs and time. You may want to consider consulting with a statistician to determine an appropriate sample size for your worksite.
Needs surveys are confidential and anonymous; they do not request information that may identify a person.
Getting support from management is crucial to the success of the program.
One way to do this is to survey managers (see forms) and conduct interviews with decision-makers in the organization. You can use the surveys here or make up your own. If you decide to do your own, keep the survey short. It shouldn't take more than ten minutes to complete.
The interview process can also serve as a means of educating management. Provide concise fact sheets on the benefits of wellness programs for management. When surveys and interviews are completed, tally the surveys and write brief summaries of the interviews. Provide these reports to management.
Once completed present a brief executive summary to management. Highlight a few interesting findings that can be used immediately to make decisions about the program.
Utilize charts and graphs to make your points. Prepare a detailed report for wellness committee members itemizing each response. Provide a short article about the survey in the company newsletter.
The higher the response the more valid and reliable the results. A minimum response of 40% to 50% is acceptable.
Work Environment
Effective wellness programs attempt to create healthy workplace climates. A healthy workplace climate is one which encourages teamwork, cooperation, and empowerment of the individual.
People have a sense of community, a shared vision, and a positive outlook. Policies promote and support wellness efforts within the workplace.
Corporate Culture
Effective wellness programs recognize the importance of building a supportive cultural environment. The workplace culture includes shared values/heartfelt beliefs about what is important. It includes social standards of expected and accepted behavior called "cultural norms."
It includes peer support from family, friends, and co-workers. This support can help one adopt healthy lifestyles. Tools are available to audit a company.
The long-term success of any wellness program is dependent on the corporate culture.
Some healthy culture signs in a company are:
Wellness Committee
Wellness committees are important in that they create a sense of ownership in the program, and facilitate various tasks involved in wellness programming at the workplace. The committee should be composed of a cross-section of employees representing various occupations, levels, and subgroups with the organization.
A common mistake is filling the committee with the most health/fitness-conscious people in the company. Don't rely solely on volunteers to fill a committee. Make sure that your committee members have enough power in the company to run an effective wellness program.
The wellness committee is made up of employees from the workplace. It oversees the wellness program and helps carry it out. The committee should meet about once a month to review the previous month's activities and plan future ones. When the program is just starting, the committee may meet on a weekly basis until things get going.
Committee members do not carry out medical procedures, counsel clients, or handle confidential health information. Wellness professionals perform these tasks.
In general, the committee's duties fall into three areas: planning, promoting, and helping to run programs.
Planning the programs can include:
Promoting the program can include:
Helping to run the program can include:
The size of the wellness committee will be dependent on the size of the organization. Pick members by asking day management to nominate or appoint employees.
Make an announcement through flyers, memos, and meetings to recruit potential members. Explain the purpose of the committee, duties and responsibilities, and the time commitment.
Recognize your wellness committee volunteers. Allow them to participate in programs at a reduced cost. Hold appreciation breakfasts/lunches/dinners. Print names of committee members on company communications about the wellness program.
Purchase special T-shirts, caps, and buttons for them. Write letters to supervisors saying that you appreciate the member's service. Create awards certificates for members.
The following can be used as a guide for committee size:
| Less than 300 employees | 2 to 4 |
| 300 to 1,000 employees | 4 to 6 |
| 1,000 employees or more | 6 to 12 |
Goals and Objectives
Goals are broad-based statements about what the program is expected to do. The goal of the wellness program is to enhance the health of the individual and the organization. Goals like mission statements provide direction in a program.
Objectives are specific and provide a means of measurement of the program to determine effectiveness. There are two types of objectives, process and outcome. Process objectives state the activities that need to occur to achieve a desired outcome.
Examples of process objectives are:
Example of outcome objectives are:
Health Screening
The backbone of wellness programming at the worksite is health screening. It is the first major activity a company should do when first starting a wellness program. Health screening is often used in conjunction with the administration of a Health Risk Appraisal (HRA).
The most effective way to screen is to utilize a health professional trained in wellness screening techniques and counseling to privately and individually assess participants. This wellness professional takes a brief health history and measures blood pressure and cholesterol. With computerized cholesterol desktop analyzers, results are obtained in about four minutes.
Immediate feedback, consultation, and educational materials are provided. For those identified at-risk, follow-up appointments can be scheduled at this time. The whole process takes about twenty minutes per individual. The screening also provides an immediate opportunity to register participants in various health improvement programs based on their interests and identified health risks.
Health screening can be done on an annual basis and used as a means of monitoring health risks within the worksite.
A health screening program needs to provide multiple opportunities for participation. The service should be provided for all the various shifts of a company. The screening program should be conducted in highly visible areas so the process can be observed.
Reluctant employees often like to be able to see what the program is about before they participate. When wellness screeners are not busy, they should perform outreach going to areas where employees gather and attempt to recruit employees.
When well-planned and promoted, health screening can attract participation rates of 60% to 100%. These high participation rates have a positive impact on management producing support for further programming.
Heart Health
The most common screening performed in worksite wellness programs is heart health assessment.
The screening can include a written heart health test, blood pressure measurement, cholesterol/HDL-cholesterol test, glucose (blood sugar), weight, educational materials specific to diet, nutrition, exercise, cholesterol, smoking, and weight.
The health professional conducting the screening then provides a consultation and helps set goals with the participant.
Health Risk Appraisal
A Health Risk Appraisal (HRA) is sometimes used in conjunction with a health screening. An HRA is a computerized assessment tool which looks at an individual's family history, health status, and lifestyle. An HRA seeks to identify precursors associated with premature death or serious illness and quantifies the probable impact for each individual.
An HRA instrument is derived from an understanding of the course of a disease. Based on this understanding, useful prediction instruments can be constructed to assess the health risks of an individual. Individuals with a higher number of health risks tend to have more serious health problems over time.
Drawing attention to their health risks can help clients reduce risk factors which lead to the onset of unnecessary disease and subsequent premature death. The questionnaire covers lifestyle habits (such as smoking, seat belt use, and exercise) and physical measures (such as cholesterol, blood pressure levels, height, and weight).
For accuracy, it is crucial to obtain direct measures of blood pressure, cholesterol and HDL-cholesterol. The HRA also provides recommendations and indicates what risks are modifiable. Types of measures to assess health risks are discussed under Screening Programs.
The impact of a health risk appraisal is much greater when it is given in-person, with immediate feedback to the client. This also provides an opportunity to invite the client's participation in continuing health counseling and to gain their written consent to do pro-active outreach to them.
A health age can be computed based on the individual answers to the questionnaire and physiologic factors. The health age may indicate the individual to be younger or older than their chronological age.
HRA programs are one the most prolific types of wellness activities utilized by organizations. Continuing research on HRAs is examining the efficacy of this tool. One of the big benefits of this tool is that it can provide an aggregate group report of a company and can be utilized as an evaluation tool.
Detailed information is available from the Society of Prospective Medicine (www.spm.org/desc.html) who publishes a handbook on HRAs.
Planning
An annual plan for the major wellness programs and activities is a useful management tool. This is an excellent wellness committee task. Often an activity and wellness theme per month is offered to employees.
Some organizations choose to follow a National Health Observances calendar which offers advantages. The materials developed by these various national health organizations are very credible. The materials are usually high quality and available free or at a nominal cost.
The company benefits from additional publicity that occurs in various media throughout the community related to the national observance. For planning suggestions you may want to utilize the HOPE Publications Wellness Resource Planning Guide available for free at this Web site.
Selecting a Provider
When staffing your wellness program you need to consider whether to hire a wellness staff or contract with wellness professionals from outside your organization.
Small and medium size worksites do not usually have a wellness professional on staff. If your worksite is in this category, you will need to contract with providers outside your company.
Large companies have several options. They can hire a staff solely for the wellness program, they can contract with outside wellness providers, or they can use a combination of internal staff and outside providers.
When selecting a provider some key questions in the areas of staff, program structure, process, and effectiveness need to be addressed. Each of these key questions is discussed in the following sections.
Staff
Health professionals become wellness professionals when they are trained in the full range of wellness activities. Wellness professionals are generalists who come from a wide variety of backgrounds and schooling. They may be nurses, dietitians, health educators, counselors, exercise physiologists, or have other backgrounds. But in addition to their primary training, they know something about all wellness topics, including smoking, stress, exercise, and nutrition. They also know how to engage and support people in making and sustaining health improvements and have good people skills.
Generally, wellness professionals at worksites fall into three broad categories, wellness screeners, wellness counselors, and wellness instructors.
A wellness program in a small business can be staffed by a single staff person who fills all three roles. Larger worksites will use different people to fill these roles.
When choosing staff or choosing among vendors, ask the following questions:
Program Structure
When selecting a program from a vendor you should ask the following questions:
Marketing
A major concern in wellness programming is attracting employees to participate and maximizing participation. When introducing a program, a letter briefly explaining the program signed by the president or CEO is a great endorsement.
Utilizing posters, newsletter articles, and flyers are good means of promoting the program. Other promotional methods to consider are e-mail and announcements at staff meetings. Ask wellness committee members to recruit participants.
Once the program is kicked off you may want to provide an incentive for any employee who recruits another employee to any of the program offerings.
Incentives
Incentives can be used to increase participation rates, help with completion or attendance at programs, and to help individuals change or adhere to healthy behaviors. The purpose of the incentive is to encourage employees to adopt positive behaviors or maintain an existing positive behavior. Everyone who achieves a goal or maintains a behavior should receive something. Many organizations also provide incentives merely for participating in events.
Stay away from being the "best" or doing the "most." Encouraging people to be the best or doing the most promotes excessive behavior, discourages others, and creates elitism. The best designed incentive programs are ones which are based on achieving goals that are attainable by most individuals. Recognition, acknowledgment by top management, or special privileges are examples of excellent intangible incentives.
Incentive ideas:
Effective Programming/General Recommendations
Program directors or providers should have a background in wellness programming and a professional health-related degree or certification. They should have expertise in content areas, planning, promotion, administration, evaluation, and ability to grow a program and tailor the program to the workplace.
Program providers should have a quality assurance program for evaluating the effectiveness of service personnel, to assess satisfaction of participants, and for personnel training and continuing education.
An overall policy statement should be available from directors and program vendors addressing the following issues: assurance of confidentiality of health data, referral to health and medical care for at-risk participants, follow-up with referred participants and those at-risk, program evaluation on process and outcomes, organization of the worksite for promotion of wellness and changes in corporate culture. A clear contract or letter of agreement for services should be provided.
Screening Programs
Health risk screening programs should be carried out on a one-on-one basis by trained health care professionals. Health risk measures should include the following:
Demographic information should include location of the screening, worksite, client's name, address, social security number, home and work phone numbers, sex, race, birthdate, relevant job information (e.g., hourly or salaried), department number, and work shift.
Blood Pressure Measurement and Education
Appropriate medical or allied health professional trained in measurement of blood pressure, referral protocols, and delivering educational messages to participant conducting blood pressure programs. These programs are required to follow national guidelines.
Cholesterol Measurement and Education
Program is required to provide appropriate interpretation of cholesterol screening results, including a caution that a single measurement neither excludes nor establishes a diagnosis of their blood cholesterol.
Follow national guidelines:
Total Cholesterol
| Desirable cholesterol | < 200 mg/dl |
| Borderline cholesterol | 200 - 239 mg/dl |
| High cholesterol | > 240 mg/dl |
HDL
| Desirable HDL | > 35 mg/dl |
| Low HDL | < 35 mg/dl |
Refer cholesterol screening participants to medical care as follows:
Total Cholesterol
| < 200 mg/dl | Recheck cholesterol in five years, if history of coronary heart disease or if two or more CHD risk factors are detected refers to risk reduction program or health professionals, as appropriate. |
| 200 - 239 mg/dl | If history of CHD or if two or more other risk factors are detected, refer to medical care or risk reduction service within two months; if no reported history of CVD or less than two other risk factors, reassess cholesterol status within 1-2 years. |
| > 240mg/dl | Refer to medical care within two months. |
HDL
| > 35 mg/dl | If fewer than 2 risk factors and borderline total cholesterol, refer to risk reduction service, as appropriate. Reassess HDL in 1-2 years. |
Provide the following:
Weight Control
Program offered is consistent with scientific and medical recommendations for weight loss, reflects a multi-disciplinary approach which offers four components: behavioral, exercise, nutrition, and maintenance, and is in accordance with the document Guidance For Treatment Of Adult Obesity. It includes:
The protein, fat, carbohydrate, and fluid content of the food plan meet safety recommendations:
| Protein | Between 0.8 and 1.5 grams of protein per kilogram of goal body weight, but no more than 100 grams of protein a day. |
| Fat | 10 - 30% calories as fat. |
| Carbohydrate | At least 100 grams per day. |
| Fluid | At least one liter of water daily. |
Note: There's an interactive version of Guidance for the Treatment of Adult Obesity at e-Guidance for the Treatment of Adult Obesity.
Exercise Programs
Participatory exercise programs should include education on benefits of regular exercise and risks of a sedentary lifestyle, its impact on cardiovascular health and diseases, its relationship with weight control and stress management, and aerobic exercise options. Discussion and practice of safe principles of exercise - warm up, cool down, frequency, intensity, duration, flexibility and strength components. The program follows guidelines by the American College Of Sports Medicine.
Safety precautions should include the following:
| Warm up | 5 - 10 minutes |
| Aerobic exercise | 20 - 40 minutes |
| Cool down | 5 - 10 minutes |
Exercise instructors should have education and training in exercise physiology, physical education, physical therapy or comparable discipline, or possess a current certification by a nationally recognized sports medicine or exercise association, and be CPR certified.
Smoking Cessation
It is recommended that smoking cessation programs subscribe to the Code Of Practice for Smoking Cessation Programs.
Smoking cessation programs should be multi-component with a focus on skills to build positive voluntary behavior change practices. Useful techniques include establishing reasons for quitting, understanding the smoking habit, various techniques for stopping and remaining a non-smoker, overcoming the problems of quitting, short-term goal setting, weight control, stress management, importance of exercise, relationship of alcohol consumption to urges to smoke. Use no aversive or scare tactics.
In programs that use aids such as the "patch" or medications such as "Zyban" appropriate consultation should be available on the usage of these aids.
The instructor should have formal training in smoking cessation from a nationally recognized organization such as American Heart Association, American Cancer Society, American Lung Association, or a nationally recognized commercial program such as Smoke Enders.
Evaluation of success is sometimes very dubious in smoking cessation programs. Measurement of success should include participation rate, including the number starting the program, the number completing the program, and the average number per session. Also included, number and percent who stopped smoking at the end of the program, and the number and percent who had not resumed smoking by the end of one year.
Nutrition Education
A nutrition education program should include a nutritional needs assessment, education counseling, and referral as necessary.
Educational sessions and materials should include the following information:
Methods for identifying healthier foods and incorporating low-calorie, high nutrient foods into eating habits. Guidelines for improving eating habits should be based on or consistent with national recommendations such as The Food Guide Pyramid.
Instructor should be a registered dietitian, registered nurse, or have a baccalaureate degree or higher in health education with training in nutrition. If an allied health professional instructs the program, a consultation and review of the program design by a registered dietitian is recommended.
Stress Management
The educational program should include approaches to stress awareness/reduction at the environmental level and at the individual level.
Social, physical, and organizational stressors should be explained and methods to ease or elevate stressors should be presented. At the individual level how changes in attitudes and behaviors help one to cope with stressors; learning techniques to minimize stress response, such as meditation, relaxation response, and exercise.
Content of the program should provide the following:
Personnel conducting stress management programs should have training in psychology, behavioral sciences, or related disciplines such as mental health professionals, counselors, health educators, psychologists, and psychiatrists. Training in a reputable program on how to teach the stress management course including group process skills is a must.
Menu Approach of Services
The menu approach offers employees a range of options to support lifestyle changes. It allows people to choose the kind of help that suits their schedules and preferences.
The four basic types of programs include:
Classes
Classes (8 or more) can be an effective means of providing education and social support for behavior change. The length of a class can vary depending on topic requirements. It is not sufficient to offer only classes at a worksite.
Many employees are under time constraints with after work commitments and although they may be interested they simply cannot participate because of their schedules.
Employees may be very eager to start a program but because of lack of participants to meet class quotas, the program is canceled. Many national organizations such as the American Heart Association, American Cancer Society, Weight Watchers, etc. offer classes; you should have little trouble in identifying a provider for class type programs.
You may want to contact your local hospital, health department, or YMCA for possible options. For selecting a vendor to provide a program you may want to review the section on program structure.
Minigroups
When there is not enough interest to create a class, those who are interested in a given health topic can be formed into a minigroup (2 to 7).
The minigroup can cover the same content as a class but do so in a less formal manner. Presentation of information and discussion is the major format of the minigroup.
Guided Self-Help
Most employees do not want formal help in making health changes; they prefer to do it on their own. In guided self-help, the wellness counselors provide support, materials, and encouragement.
Meeting times can be arranged and contact can be made either in person, by phone, or computer. Materials can be made available at the worksite, or mailed to the individual. Some worksites now make information available via intranets or the Internet.
Individual Counseling
One of the most successful ways to help individuals change and improve their health status is counseling (or coaching) on a one-on-one basis.
In published studies, wellness programs which incorporated individual counseling as part of the program process achieved significantly higher participation rates and achieved greater risk reduction/risk elimination than standard group programs. Studies have demonstrated that individual counseling is both cost effective and cost beneficial.
A wellness counselor should be trained in screening techniques, for in certain situations, they may be required to both screen individuals and counsel them. They should know how to do the following:
Wellness counselors are health generalists; they must have basic knowledge about a wide range of health topics and health risks.
Counselors must be able to talk with employees about their medical problems and the treatments prescribed by their doctors. They should have a good overview of nutrition, exercise physiology, pathophysiology of disease, pharmacology, psychology, and behavior change skills.
Follow-Up
The keys to a successful wellness program are persistent one-on-one outreach and follow-up counseling to encourage health improvement, adherence to treatment regimens, changes in lifestyle behaviors, and to prevent relapse. Periodic outreach and follow-up procedures provide employees with a safety net which keeps them involved in the program and prevents treatment dropout and relapse.
Counselors should follow up on employees at least every 6 months throughout the career of the employee at the worksite. The goals of follow-up are to:
Follow-up can be conducted in person, by phone, mail, and via computer if the technology is available. Most preferable is an in-person contact. Computer programs which can do case load management are available to help counselors track information and perform follow-up.
Priorities for Follow-Up
People with multiple health risks should be at the top of the list. People in key positions such as union leaders or department heads with health risks should also be contacted early so that they learn what the program is about and can share the information with others.
People who need a medical evaluation for high blood pressure or cholesterol should also be targeted early. Many employees will have seen their doctors as a result of the screening, but some will need more encouragement to do so. Those with no health risks can be followed up annually.
A follow-up counseling session can take 20 to 45 minutes. At minimum, follow-up must include those who were told to seek medical evaluation for high blood pressure readings, high cholesterol readings, or borderline high blood cholesterol readings with 2 or more other risk factors.
It may include those who were identified as at-risk for one or more of the other major risk factors: at-risk levels of alcohol consumption, being overweight, and having low HDL.
Follow-Up With Physicians
A letter (see forms) should be sent to the physician or clinic of each employee who has high blood pressure, high cholesterol, or is under a physician's care.
The letter should explain the program and should include the employee's relevant, current health measurements.
Along with the letter, send a self-addressed return envelope. Follow-up with the physician should be repeated every 6 months until it is determined that the employee is under satisfactory control.
Contacting the physician is important for three reasons:
Measuring Program Results
Information to evaluate your program comes from routinely collected screening and follow-up data of your program that look at process and outcomes of your program.
The Worker Health Program has available a computerized case-management system which includes queries that allow easy assessment of process and outcome results at any point in time.
Process Evaluation
Process evaluation looks at the program's impact as seen at various points in time.
Information that is gathered from the various forms that wellness employees fill out should supply you with the following:
You can use this type of process evaluation to evaluate and learn about the health of your program.
Outcome Evaluation
A central objective of the program is to improve the health of employees. Information on how to judge how well your program is meeting this objective is called "outcome evaluation" because you are evaluating the end results or outcome of your program.
In wellness programs, objectives are measured by specific (outcomes) behavior changes and reductions in health risk levels. Have employees lowered their blood pressure? Have they lost weight? Are they exercising more? Is alcohol consumption at a safe level? For example these are the types of questions you can ask to find out if you are reaching your objectives:
Set a regular time such as every 6 months to look at which employees your program is reaching and how effective it is at helping them reduce their health risks. Use this information to make new decisions about how to direct your program efforts. Then make the change you need to improve your program.
Some may feel that evaluation is a frill; it is not. Evaluation is a necessary part of a wellness program. You will need to know what is working and what is not. Decision-makers who fund the program need to be updated on the performance of the program. Evaluation will provide you with necessary data to maintain and expand the program and convince management to continue to support the program.
Worksite-Wide Organization to Support Wellness Activities
A comprehensive program empowers its wellness committee to develop and implement a plan to address organizational wellness. This may include such things as worksite-wide wellness activities (contests, health fairs, walking clubs, smoke outs) or establishing "mentoring systems" to get workers to support each other in making healthy lifestyle changes. They might also recommend changes in company policies that will encourage health improvement (e.g., smoking policies, vending machines and cafeteria nutrition, etc.)
Wellness at the worksite works best when it is fun.
In addition, worksite-wide organizing activities may include working with ergonomics and safety departments to insure that the employees' work environment promotes health and well-being.
Additional suggestions can be found under Work Environment and Corporate Culture.